Ads Manager Landing Page
a self-service advertising platform for multiple brands
- Role
- UI/UX Designer & Frontend Developer
- Duration
- 2 Months
- Platform
- Ads Manager Landing Page (Web)
- Focus
- User Experience, Conversion Optimization, & Frontend Development
Overview
The Ads Manager platform was created to modernize how clients place advertisements across multiple newspaper and digital media brands. The goal was to design and develop a landing experience that showcases the organization's advertising brands while serving as the primary entry point to a self-service platform where clients can create, manage, and publish their ads independently.
Desktop concepts
Desktop Landing Page
A landing page designed to provide a seamless and intuitive experience for users looking to place advertisements across multiple platforms.
Brand Showcase
Section highlighting the organization's value proposition helping users quickly identify the right platform for their campaigns.
How It Works
A step-by-step guide that explains the ad placement process, helping users understand how to create and manage their campaigns effectively.
The problem
Traditionally, clients were required to visit physical offices or contact customer support to place advertisements in newspapers or digital platforms. This process was time-consuming, heavily reliant on manual intervention, and created friction for customers who wanted a faster and more convenient experience.
The challenge was to design a landing page that clearly communicates the available advertising options, builds trust across multiple brands, and seamlessly guides users into a self-service advertising journey.
Concept assets
Responsive mobile-first designs
Concept screens showcasing the mobile-first design approach, ensuring a seamless experience across devices.
Hero section
A compelling introduction that highlights the organization's advertising brands and encourages users to explore available opportunities.
Metrics section
Key metrics of the organization's reach and impact, helping users understand the effectiveness of advertising through the platform.
Testimonial section
A collection of client testimonials and success stories that highlight the effectiveness of the advertising platform.
The Solution
We designed and developed a modern, user-centered landing page that highlights the organization's advertising brands and simplifies the ad placement process. The experience was structured to help users quickly discover the appropriate publication or platform, understand available advertising opportunities, and transition effortlessly into the self-service portal to create and manage their campaigns.
The Outcome
The new landing experience streamlined the advertisement placement process by reducing dependency on physical office visits and customer support interactions. By introducing a clear self-service entry point, the platform improved accessibility, increased operational efficiency, and empowered clients to place and manage advertisements at their convenience.
